Midjourney acquires Co-Star to enter consumer app market
July 25, 2026
Midjourney has acquired the astrology application Co-Star, gaining access to 4.3 million monthly active users. This acquisition signals Midjourney's transition from a generative tool to a broader consumer-facing application platform.
HOW THIS AFFECTS YOU
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founderThis represents a strategy to move up the stack from pure infrastructure/tools into high-retention consumer products.
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designerExpect new multimodal interaction patterns as generative tools are integrated into existing consumer workflows.