Fanatics Boosts Engagement by 10% Using OpenAI Shop the Look
October 26, 2026
Fanatics implemented OpenAI models to power its Shop the Look feature, enabling fans to coordinate game-day outfits. Testing on 30,000 MLB products resulted in a 10% increase in user engagement.
HOW THIS AFFECTS YOU
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builderYou can achieve similar engagement lifts by applying vision-based recommendation engines to product catalogs.
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founderThis demonstrates a clear ROI for integrating multimodal LLMs into e-commerce discovery.