DraftKings uses machine learning to target losing gamblers with ads
September 29, 2026
DraftKings trains machine learning models on customer betting records to identify users likely to place losing bets. The system then triggers targeted promotions to these specific individuals to drive repeat engagement and maximize revenue from high-risk gamblers.
HOW THIS AFFECTS YOU
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policyYou should monitor how behavioral advertising models are applied to vulnerable user segments for regulatory compliance.