Low Conversion Rates Observed in ChatGPT Paid Ad Experiments
September 2, 2026
A performance analysis of ChatGPT ads reveals a 0.46% conversion rate and 69% bounce rate, significantly underperforming compared to Google Ads and organic referrals. While CPC remained low at £0.10, high bounce rates and low time-on-page suggest poor traffic quality for specialized software.
HOW THIS AFFECTS YOU
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founderExercise caution when allocating marketing budgets to ChatGPT ads due to low intent traffic.
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investorMonitor the efficacy of OpenAI's advertising platform as a signal for consumer engagement quality.