OpenAI launches self-serve ChatGPT Ads Manager for all US businesses

OpenAI has opened ChatGPT Ads Manager to all US businesses with no minimum spend, removing the $50K barrier from its 2025 pilot program. The platform integrates with major ad networks and targets $2.5B in ad revenue this year. Performance marketers and SMBs now have direct access to intent-rich conversational ad placements, a fundamentally different targeting surface than traditional search or display. This signals a structural revenue diversification away from API-only monetization, putting OpenAI in direct competition with Google and Meta for performance ad budgets.