[CNBC]score: 0.21
Amazon Discontinues Rufus Chatbot, Pivots to Alexa Shopping Agent
May 14, 2026
Amazon is deprecating its Rufus shopping chatbot in favor of Alexa for Shopping, an action-capable e-commerce agent leveraging purchase history and user data. The pivot signals a strategic shift from retrieval-only chatbots to transactional agents, available without Prime, intensifying competition with Google Shopping AI.